Professional
I’m a marketing strategist, project manager and writer with 15 + years’ experience in marketing planning, brand management and content development.
I love the shapeless early stages of projects. I’m good at making sense of the chaos: analyzing the data and detail before mapping a clear path that helps me and my team get the work done.
I use my experience to guide projects strategically and creatively. I lead and manage project teams based on well-defined plans, relying on their expertise to shape ideas and concepts into work that clients are happy to buy.
I have an MSc in Marketing from the University of Stirling. If you’re ever afforded the luxury of studying in the Scottish highlands for any length of time I suggest that you take it.
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Personal
My work as a writer and photographer keeps me engaged with different personal and professional projects in the arts and music, as well as football (soccer) and football culture.
As a photographer I build personal photo projects that I turn into zines (small format books) for sale and sharing in the community. I’ve won grants from the Ontario Arts Council for my work, which has been exhibited and reviewed in physical galleries and around the Internet.
Over the years I’ve written about football, music and culture for a range of websites. My current focus is Darby Jean, a weekly email digest that processes football and football culture through the lens of day to day life.